For my final project on the behind-the-scenes and year round work at the Horseshoe. There are many opportunities for multimedia components. Images of the stadium, especially portions that are rarely seen on game days, and of people interviewed are no-brainers. However simply including images with captions is not enough in today's multimedia driven world. For example, this Fox News story does not do enough. It provides one image, granted it is an image of one of the most interesting figures in the story, but has no video or other multimedia aspects.
My story could also include video of important figures talking or being interviewed as well as video related in some other way to the story such as video of the team or other activities taking place at the stadium. Both the New York Times and USA Today stories include such videos. However I would steer away from the way the Times handled their video. The put all the video and other multimedia aspects in the left column. This makes them easy to ignore and less relevant to the story. Video and other multimedia should serve a clear purpose to the story. If it has a clear purpose it should be easy to integrate into the story. The USA Today story does a much better job of doing this. The integrate links throughout the story with the minimum necessary explanation. This makes them more relevant as their connection to the story is very clear. All three provide links at the bottom to similar or related sources, something that is expected on every online story and that my article could easily include.
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